The Arabic wordmark in the new Disney+ logo was carefully crafted to maintain a visual connection and harmony with the original English logo. I aimed to strike a delicate balance between honoring the Arabic calligraphic tradition and preserving the recognizable essence of the Disney brand identity.
Each Arabic letter was thoughtfully designed to capture the spirit and distinctive shapes of the English logo. For instance, the Arabic letter "د" (dal) was stylized to echo the curved stem of the English "D," while the letters "يز" (ya, zain) mirrored the shape of the English "Y" This approach ensured that the overall visual rhythm and flow of the Arabic wordmark remained consistent with the English version, fostering a sense of familiarity and brand recognition.
By seamlessly blending the recognizable Disney brand elements with the rich heritage of Arabic calligraphy, the redesigned logo achieved a unique and culturally relevant visual identity. This approach not only honored the local aesthetic traditions but also fostered a sense of familiarity and connection with the Disney brand among Arabic-speaking audiences.