Disney+ MENA Logo Arabization
Client: Disney+ MENA
Location: Dubai, UAE
Software used: Adobe Illustrator, Adobe
Photoshop
Task: Create an Arabic version of the Disney+ logo
that maintains the recognizable brand identity while thoughtfully
incorporating elements of Arabic calligraphy to resonate with the
Middle East audience.
Disney+ undertook a strategic rebranding initiative to localize its
iconic logo for the diverse cultural landscape of the Middle East
and North Africa (MENA) region. The objective was to create a
visually appealing and culturally resonant version of the logo that
would connect with the Arabic-speaking audience, fostering a sense
of familiarity and inclusivity.
The Arabic wordmark in the new Disney+ logo was meticulously crafted
to maintain visual harmony with the original English logo. Our goal
was to strike a delicate balance between honoring Arabic calligraphic
tradition and preserving the recognizable essence of the Disney brand
identity.
Each Arabic letter was thoughtfully designed to capture the spirit and
distinctive shapes of the English logo. For instance, the Arabic
letter "د" (dal) was stylized to echo the curved stem of the English
"D," while the letters "يز" (ya, zain) mirrored the shape of the
English "Y." This approach ensured that the overall visual rhythm and
flow of the Arabic wordmark remained consistent with the English
version, fostering brand recognition.
By seamlessly blending recognizable Disney brand elements with the
rich heritage of Arabic calligraphy, the redesigned logo achieved a
unique and culturally relevant visual identity. This approach not only
honored local aesthetic traditions but also fostered a sense of
familiarity and connection with the Disney brand among Arabic-speaking
audiences.
